It’s Time.

Welcome to It’s Time., an Erasmus+ funded project dedicated to empowering Youth Leaders in the global fight against biodiversity loss and climate change.

As our world faces unprecedented environmental challenges, we recognised the urgency to engage Generation Z in meaningful actions. With the belief that young people are major agents of change, It’s Time. was born.

At the heart of our initiative lies the creation of the BirdLife International Youth Leaders Council, a pioneering platform of our BirdLife network uniting youth from over 22 countries and growing.

This was achieved with the support of  BirdLife InternationalStation Europe, the Romanian Ornithological Society (BirdLife Romania, SOR) and the Polish Society for the Protection of Birds (BirdLife Poland, OTOP) to bring together young people across the world who are motivated and ready to act for nature.

Our mission

We want to continue equipping these Youth Leaders with the skills, knowledge, and empowerment they need to drive real change in their communities and make their voice heard. 

Through engaging training programmes, we’ve fostered a generation of environmental champions armed with digital literacy, green skills, and a deep understanding of conservation efforts. From advocating to leading local clean-up, habitat restauration, and birdwatching events, our Youth Leaders are at the forefront of action, shaping BirdLife International’s strategy for a sustainable future.

Sir David Attenborough recently stated that: “Saving the planet is now a communications challenge”. He is referencing the fact that conservationists often know what the problems are, and how to solve them. What is missing in the sector are clearer messages, which encourage more support and action. 

Click on the button below to see what our Youth Leaders have to say!

Our results

Learn more and check out the results achieved thanks to It’s Time. to support our BirdLife Network in engaging youth and the community.

What’s next for YOUth?

Are you passionate about protecting our planet’s biodiversity? Do you want to make a tangible difference in the fight against environmental degradation?

It’s time for youth like you to step up and volunteer your time, energy, and enthusiasm to support these vital conservation efforts. Whether it’s monitoring bird populations, restoring habitats, or raising awareness in the community, there’s a role for everyone.

Together, we can make a real impact on the future of our planet. Join us in standing up for nature, and together, let’s create a brighter, more sustainable world for generations to come.